Shirley Coomer – Value Proposition
What is the Shirley Coomer Value proposition?
What should you know?
Before my Real Estate Career, I worked in the corporate world. For many years, I managed project managers who implemented major credit card projects for Bank of America. I needed to be very effective in my negotiation, communication, attention to detail and follow up.
That is what you DESERVE when you sell (buy) a house, ISN’T IT? Someone who communicates well, negotiates on your behalf, and has great attention to detail to make sure, your house sale closes on schedule, at the best price.
Getting a house under contract is only the first step. We need to get the sale to close, which is why you want someone with a business background as well as a sales background, which is why people choose me when buying and selling a house. Our first challenge is to get a house under contract.
For first time buyers there is much to learn. Buyers first need to prequalify with a lender to understand their buying power. We need to discuss what they NEED in a home and what they WANT in a home. Next is determining the right location. Sometimes what they want is definitely out there but in a different location!
They then need to determine what they are comfortable spending. Just because you qualify for a $350,000 house doesn’t mean you are comfortable with the payments that go with it! B
The second step is to complete the home inspections. Understand maintenance or repair issues on a resale home.
The last challenge is the home appraisal. What do you do if the appraiser determines the house is worth less than your purchase contract? Much to negotiate. Much to learn!
Sellers also face opportunities to learn and grow! Many sellers are attached to their homes. They may have raised a family there and shared many happy memories. The homeowner may have spent a lot of money on upgrades over the years. It is hard to tell a seller that the $40,000 they put into a kitchen 15 years ago has little value today!
About Me – Shirley Coomer
I have been a real estate agent with Keller Wiliams Realty since March 2005. I started at the height of the market and soon found myself in a major, nation housing crisis. Arizona was one of the worst-hit states. I continued to work hard at this difficult time. I learned to do Short Sales. This was a very emotional time for many of my clients. The burden of losing jobs caused the burden of losing their homes. Sometimes as a real estate agent you are also a counselor, negotiator and someone to talk to when the world seems to be crashing down.